Abacus was founded on April 29, 2003, with O’Neill and a partner. O’Neill came up with the company name “ABACUS” while looking for a company name that would be alphabetically beneficial for the yellow pages. The tagline, “You Can Count on Us,” was a perfect pun off the word abacus, which is an ancient counting device, and is incorporated into the logo.
Abacus’ Plumbing business started taking off almost immediately thanks to a commitment to advertising, including an early endorsement by Tom Tynan, who is still endorsing Abacus Plumbing to this day. Read the full press release here »
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